Should you pay for Facebook Ads?
Should You Invest in Facebook Ads?
Deciding whether to pay for Facebook ads isn't straightforward—it's both a yes and no situation.
According to Social Media Statistics Australia from February 2017, there are 17 million Facebook users in Australia, an increase of 1 million from the previous update. With a population of approximately 24.3 million, this means that 70% of Australians are active monthly Facebook users. This significant and rapidly growing number is hard to ignore if you're serious about marketing any product or service globally. Consider this: 7 out of 10 Australians use Facebook. If you're not leveraging this platform for marketing, it's worth asking why not.
While organic (free) traffic on Facebook is possible, it is becoming increasingly challenging. For those serious about marketing their products or services, paid ads are the way forward. However, the questions remain: Which ads should you use, how much should you spend, and will you see results?
Ads like post boosts, like campaigns, and page promotions are ones I seldom use. However, other Facebook paid ads, when properly set up and executed, can yield excellent returns.
What Makes a Facebook Ad Successful?
Specific Targeting: Ensure your ads appear in the newsfeeds of your target audience.
Professional Setup: This includes using appropriate copy and imagery (creative) and selecting the right ad type for your needs.
Adequate Budget: A budget of $5 a day is insufficient.
Result Analysis: Continuously test and tweak ads based on performance data to achieve optimal results.
Proper Infrastructure: Ensure ad clicks lead to a product-specific landing page rather than a general website, and focus on one product or service per ad.
Integrated Marketing Approach: Use Facebook ads as part of your overall marketing strategy, rather than as a random experiment.
In Summary
Yes, Facebook ads can be effective, provided they are carefully crafted, professionally managed, and backed by a sufficient budget. Remember, you get what you pay for. Instead of focusing solely on the cost, concentrate on your return on investment.
Are you ready to dive into Facebook advertising?