Lead Generation Tips
Classic lead generation involves the following steps:
Visibility: Where are you being seen?
Presentation: What are you showcasing to highlight your services and past successes?
Ease of Contact: How simple is it for potential clients to reach out to you?
Ongoing Engagement: How are you ensuring potential clients can stay connected with you?
Key considerations for effective lead generation:
Visibility Options: There are numerous platforms where you can showcase your expertise, such as:
Organic posts on your website or social media channels
Paid advertisements
Offering assistance in community groups
Website Effectiveness: Your website should clearly demonstrate your skills and include testimonials from satisfied clients.
Social Media Importance: Maintain active social media profiles. Avoid the mindset that reach is no longer effective.
Simplified Contact Methods: Implement a booking calendar to allow potential clients to choose convenient times for them, complete with automated reminders.
Email Engagement: Use an email program to keep your name in front of those who have interacted with you but aren't ready to proceed yet or haven't contacted you.
Lead generation is the essential starting point in all sales funnels. Regardless of the product or service you're offering, it's crucial for people to see what you do and how well you do it, ultimately converting their interest into leads.